Here’s The Science Behind Why You Actually Might Think So.
We’ve all fallen victim of the endless wine aisle and one of the questions we all ask ourselves is “Should I spend a little more? Is the wine actually better when it’s more expensive?” And the answer is: It depends. The fact is that humans are wired to believe that the more expensive option is always better, but the truth is that the more expensive option is NOT always better. There are numerous studies that prove that humans tend to have a cognitive bias (AKA mental shortcuts) towards picking up the more expensive wine because they equate more expensive with better quality. But this is not always true. Here are the 3 tips you should always keep in mind when you’re shopping for a good value wine:
- Check for the Region on the label: The more specific, the better. You may have seen many bottles that say “California Wine”. This vague label should be a red flag, as the wine is likely a mosh pit of grapes from mass-production vineyards from lesser known regions.
- Don’t fall for the “WAS $20, NOW $10” sign. In most cases, this is a sales tactic. The brand knows they’re tricking you to think that you’re getting an awesome deal.
- If you’re truly looking for quality, aim for $15-20 price point. This is the price point that marks the beginning of awesome-quality winemaking. You’ll find more focused wine regions from some reliable winemakers within this price range.
And here are some of my favorite “value” wines that are between $15-20. These wines, in my opinion, never disappoint. They come from reliable and notable winemakers, are sourced from amazing wine regions, and are consistently good wine.